Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Podcasting since 2023 • 144 episodes
Visibility Era
Latest Episodes
How To Build A Personal Brand That SELLS | Ep 144
In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is.Instead, it comes down to authority.Lydia...
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7:14
How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143
Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.Work with Qwoted - https://ww...
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11:00
Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142
In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brandIf you’re a product brand, founder, or CPG comp...
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7:03
Tips To Reach Out To a Journalist For Press Coverage | Ep141
How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?Join Qwoted: https://www.qwoted.com/?via=VOPIf you’re a product brand, founder, or CPG company trying to land medi...
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7:55
Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140
In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes ...
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32:23