Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
Latest Episodes
Your Press Coverage Is Feeding ChatGPT and Claude— Here's How | Ep 156
Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeaturedDi...
Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155
In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versu...
The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep 154
SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.Work with us → www.Work with us → www.visibilityonpurpose.com🧠 Free Get Featured training: https://www.visi...
How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153
BEST CONSUMED VIA YOUTUBE: Click HEREIn this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brand...
We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152
In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works.In This Episode:✨How to identify your bran...