Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Podcasting since 2023 • 137 episodes
Visibility Era
Latest Episodes
5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137
If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.In this video, we’re breaking down the top 5 PR mistakes brands and ...
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11:20
How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136
In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work...
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19:02
SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with @buildinpublic (Edward Stur...
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25:36
How to Write Emails That Make Money & Earn Subscribers | Ep 134
If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value.In this episode, Lydia sits down with Kieryn Wang, email marketing exper...
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41:35