Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Episodes
113 episodes
How to Land Organic Brand Partnerships w/ Celebrities with Jill Brand at Pvolve | Ep 113
In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston part...
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35:53
DIY PR Strategies for Small Business Owners | How to Get Press Without a Publicist | Ep112
Want to get your business featured in the media—but don’t have the budget for a publicist?This video breaks down exactly how to do your own PR and get your brand seen across local, print, and digital outlets.Whether you're a product...
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14:15
How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies.In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things:🍼 ...
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26:31
How to Pick a Story Angle That Gets You Press (Step-by-Step PR Guide) | Ep 110
In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage.If you want to get featured in online publications, podcasts, digital articles, or TV
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14:21
Is ChatGPT the New Google? | Ep 109
In today’s episode, Bridget and Lydia dive into the question on everyone’s mind: Are AI tools like ChatGPT replacing Google? As more people turn to large language models for quick answers and research, the way we search—and the way brands get d...
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29:08
How to Get Local PR for Your Small Business (Even Without a Publicist) | Ep108
Want to get featured in your local paper, magazine, or even on your town’s morning show? ✨In this video, I’m teaching you how to land local PR that actually builds trust, visibility, and credibility—without needing to hire a publicist or ha...
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17:06
How To Create A Viral PR Campaign with Strong Backlinks w/ Kristyn Pilgrim | Ep 107
In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantag...
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28:47
How to Get Press for Your Product: PR Tips for Beginners | Ep106
Want to get your product featured in gift guides, roundups, or online articles? 🛍️✨Before you send a single pitch, there are a few things you must have prepared to make your brand press-ready.In this video, I’m breaking down Product...
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9:27
How This Entrepreneur is Solving Loneliness With a Card Game ft. Kate Terentieva | Ep 105
In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record—the card game designed to deepen connection through real conversation. And yes, we do play Off The Record duri...
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56:11
How This Entrepreneur Trusted a Career Pivot that Led Her to PR for the World Cup and Top Athletes | Ep 104
In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul.With over a decade of e...
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56:24
3 Things to Do Before You Pitch the Press | PR Tips for Product Brands & Personal Brands | Ep103
In this episode, I’m sharing 3 visibility moves you need to make before pitching the press—whether you're a product-based business or a personal brand. If you’ve ever wondered, “Why aren’t my pitches working?” — this is likely why.
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10:54
How to Write a Media Pitch That Gets You Press, Podcasts & Interviews | Ep102
Want to get featured in the media, land brand deals, or book interviews? 🎤 It starts with knowing how to write a killer media pitch. In this video, I’ll break down the exact elements of a stellar PR pitch—so you can sta...
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12:39
Personal Branding IS Personal: HOW TO Create A Brand You Love | Ep 101
In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives—for a real conversation on what it actually takes to bu...
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44:45
Navigating PR During Sensitive Times: What to Say (and When to Stay Silent) | Ep 100
In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, an...
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47:43
Timely PR Story Ideas That Get Small Businesses Featured | Ep99
Want to land free publicity for your small business? 🚀 It all starts with pitching the right story at the right time. In today’s video, I’ll teach you how to find timely story angles that journalists actually want—and how smal...
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9:46
Sisters Reveal The Truth About Authenticity in Business! | Ep 98
In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate editio...
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35:07
Qwoted’s New Press Release Tool Explained | Free vs Paid + Better Than PR Newswire? | Ep97
Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted’s brand-new press release distribution tool, which gives small business owners and personal brands two powerf...
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12:44
Our Unmedicated Birth Center Story: First-Time Parents Share the Surprises, Challenges & Blessings | Ep96
In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and beautiful story of our first birth experience — unmedicated and at a birth center. From unexpecte...
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29:13
We Just Wanted to Catch Up…But Ended Up Talking About Taxes?! | Ep95
In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, a...
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39:39
"What is a Press Release? When to Use One (and When NOT To!) | Ep94
Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! ...
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13:04
Lydia's Fiancé CRASHES Our Podcast About Their Trip to Buenos Aires! | Ep93
In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with ...
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38:00
How to Make Your Personal or Product Brand Newsworthy | Ep92
Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy...
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22:03
2025 PR & Social Media Marketing Trends - Getting Featured has changed! | Ep91
Today's episode was all about the 2025 trends~ for PR & Marketing!We're noticing things like....authenticity over polished facades & why genuine storytelling matters more than ever!In This Episode:🎯 Authenticit...
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35:07