Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Episodes
144 episodes
How To Build A Personal Brand That SELLS | Ep 144
In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is.Instead, it comes down to authority.Lydia...
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7:14
How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143
Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.Work with Qwoted - https://ww...
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11:00
Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142
In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brandIf you’re a product brand, founder, or CPG comp...
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7:03
Tips To Reach Out To a Journalist For Press Coverage | Ep141
How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?Join Qwoted: https://www.qwoted.com/?via=VOPIf you’re a product brand, founder, or CPG company trying to land medi...
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7:55
Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140
In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes ...
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32:23
Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139
Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet?Check out the full blog post collaboration with @M...
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8:44
When Do I Need PR? Step-By-Step Guide for Founders | Ep 138
Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, ...
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8:35
5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137
If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.In this video, we’re breaking down the top 5 PR mistakes brands and ...
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11:20
How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136
In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work...
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19:02
SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with @buildinpublic (Edward Stur...
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25:36
How to Write Emails That Make Money & Earn Subscribers | Ep 134
If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value.In this episode, Lydia sits down with Kieryn Wang, email marketing exper...
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41:35
Advertising and PR Are Not the Same (Here's Why) | Ep133
PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.In this video, we break down public relations vs advertising using simple, re...
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10:44
5 Reasons To Never Ignore Press If You Want Brand Growth in 2026 | Ep 132
5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 20261. Instant credibilityEarned media positions you as a trusted expert faster than almost any other strategy.2. Built-in expansionPress introduces y...
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5:02
What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131
🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape?Then you’re going to love this conversation.👉 Watch the FULL episode on T...
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11:22
Top PR Platform: HOW TO Tutorial Video | Featured.com | Ep130
If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down.Featured.com is quickly becoming one of the most important PR tools for foun...
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11:34
Stop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129
In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm.Social Media is u...
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8:04
How to Get Your Product in Magazines (Even With 0 Followers!) | Ep128
You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count.In this episode, Bridget breaks down exactly how small product-based brands can get ...
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9:13
Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127
In this episode, Lydia breaks down one of the most common questions founders ask:➡️ “What is the actual ROI of PR?”You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility tr...
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13:46
How to Make Your Press Campaign (or Feature) Go Viral | The Power of Syndication | Ep126
Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too.In this video, we’re breaking down how syndication works — and how one placement on a site like Pure...
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7:58
The 2 PR Tools you NEED | Ep125
What’s next for PR tools, media pitching, and how brands connect with journalists?In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and ...
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26:11
How to Make ChatGPT Recommend Your Business | Ep 124
Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT?Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth abo...
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6:14
HOW TO BUILD YOUR BRAND'S 1st PR CAMPAIGN || What To Do First | Ep123
You know about social media. You know about marketing. You know about sales.But when it comes to PR, most business owners have no idea where to start.In this video, I’m breaking down exactly what every founder, marketing team, or pr...
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13:07
Best FREE PR Tools for Small Businesses To Get Publicity | Ep 122
In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold ...
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15:11
How to Get Your Business on Google (PR Edition!) | Ep121
Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there...
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11:11
The #1 Growth Strategy Product Brands Are Missing: Affiliate Marketing w/ Impact | Ep 120
Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at
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37:15