Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Episodes
151 episodes
The Pitch Mistake That's Costing You Press Coverage | Ep 151
If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and t...
Journalists Will Feature Your Products A Lot If You Do This | Ep 150
So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again.In this episode, Lydia breaks down what actually makes that happen. Because while most fou...
How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149
Work with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfea...
Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148
If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ year...
How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147
Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured
The Real Process Behind Every Press Feature You See | Ep 146
Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been ...
How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145
Today is all about Qwoted baby!!How to Sign Up: https://www.qwoted.com/?via=VOPUse code VOP for $50 off!Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources...
How To Build A Personal Brand That SELLS | Ep 144
In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is.Instead, it comes down to authority.Lydia...
How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143
Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.Work with Qwoted - https://ww...
Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142
In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brandIf you’re a product brand, founder, or CPG comp...
Tips To Reach Out To a Journalist For Press Coverage | Ep141
How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?Join Qwoted: https://www.qwoted.com/?via=VOPIf you’re a product brand, founder, or CPG company trying to land medi...
Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140
In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes ...
Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139
Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet?Check out the full blog post collaboration with @M...
When Do I Need PR? Step-By-Step Guide for Founders | Ep 138
Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, ...
5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137
If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.In this video, we’re breaking down the top 5 PR mistakes brands and ...
How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136
In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work...
SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with @buildinpublic (Edward Stur...
How to Write Emails That Make Money & Earn Subscribers | Ep 134
If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value.In this episode, Lydia sits down with Kieryn Wang, email marketing exper...
Advertising and PR Are Not the Same (Here's Why) | Ep133
PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.In this video, we break down public relations vs advertising using simple, re...
5 Reasons To Never Ignore Press If You Want Brand Growth in 2026 | Ep 132
5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 20261. Instant credibilityEarned media positions you as a trusted expert faster than almost any other strategy.2. Built-in expansionPress introduces y...
What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131
🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape?Then you’re going to love this conversation.👉 Watch the FULL episode on T...
Top PR Platform: HOW TO Tutorial Video | Featured.com | Ep130
If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down.Featured.com is quickly becoming one of the most important PR tools for foun...
Stop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129
In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm.Social Media is u...
How to Get Your Product in Magazines (Even With 0 Followers!) | Ep128
You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count.In this episode, Bridget breaks down exactly how small product-based brands can get ...
Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127
In this episode, Lydia breaks down one of the most common questions founders ask:➡️ “What is the actual ROI of PR?”You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility tr...