Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Episodes
138 episodes
When Do I Need PR? Step-By-Step Guide for Founders | Ep 138
Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, ...
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8:35
5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137
If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.In this video, we’re breaking down the top 5 PR mistakes brands and ...
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11:20
How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136
In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work...
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19:02
SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with @buildinpublic (Edward Stur...
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25:36
How to Write Emails That Make Money & Earn Subscribers | Ep 134
If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value.In this episode, Lydia sits down with Kieryn Wang, email marketing exper...
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41:35
Advertising and PR Are Not the Same (Here's Why) | Ep133
PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.In this video, we break down public relations vs advertising using simple, re...
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10:44
5 Reasons To Never Ignore Press If You Want Brand Growth in 2026 | Ep 132
5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 20261. Instant credibilityEarned media positions you as a trusted expert faster than almost any other strategy.2. Built-in expansionPress introduces y...
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5:02
What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131
🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape?Then you’re going to love this conversation.👉 Watch the FULL episode on T...
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11:22
Top PR Platform: HOW TO Tutorial Video | Featured.com | Ep130
If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down.Featured.com is quickly becoming one of the most important PR tools for foun...
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11:34
Stop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129
In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm.Social Media is u...
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8:04
How to Get Your Product in Magazines (Even With 0 Followers!) | Ep128
You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count.In this episode, Bridget breaks down exactly how small product-based brands can get ...
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9:13
Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127
In this episode, Lydia breaks down one of the most common questions founders ask:➡️ “What is the actual ROI of PR?”You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility tr...
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13:46
How to Make Your Press Campaign (or Feature) Go Viral | The Power of Syndication | Ep126
Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too.In this video, we’re breaking down how syndication works — and how one placement on a site like Pure...
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7:58
The 2 PR Tools you NEED | Ep125
What’s next for PR tools, media pitching, and how brands connect with journalists?In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and ...
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26:11
How to Make ChatGPT Recommend Your Business | Ep 124
Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT?Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth abo...
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6:14
HOW TO BUILD YOUR BRAND'S 1st PR CAMPAIGN || What To Do First | Ep123
You know about social media. You know about marketing. You know about sales.But when it comes to PR, most business owners have no idea where to start.In this video, I’m breaking down exactly what every founder, marketing team, or pr...
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13:07
Best FREE PR Tools for Small Businesses To Get Publicity | Ep 122
In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold ...
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15:11
How to Get Your Business on Google (PR Edition!) | Ep121
Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there...
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11:11
The #1 Growth Strategy Product Brands Are Missing: Affiliate Marketing w/ Impact | Ep 120
Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at
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37:15
How To Get Free Publicity For Your Business!! | Ep 119
Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE?Whether you’re a product-based business, service provider, or personal brand, this episode breaks...
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15:01
How to Use Interact AI Quizzes for Lead Generation | STEP BY STEP | Ep118
Tired of boring PDFs and freebies that no one downloads? 🚫Quizzes are one of the most fun and effective ways to grow your email list—and now with Interact’s AI Quiz Builder, it’s easier than ever.We first built our quiz on this plat...
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9:54
Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117
Are press releases dead? Not exactly—but most businesses are using them wrong.In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually g...
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14:27
Holiday Gift Guides: How to Get Your Product Featured This Season | Ep 116
Have you ever Googled “best gift for moms” or “top gifts for hosts”? Those curated lists that pop up are called holiday gift guides — and they’re some of the most powerful media opportunities of the year for product brands.In this episo...
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12:23
HARO vs Qwoted — Best Platform for PR Link Building & Backlinks (Full Tutorial) | Ep115
Want high-quality backlinks and press mentions without paying for ads? In this video, I break down HARO (Help A Reporter Out) vs Qwoted for link building and PR—so you know exactly where to spend your time.You’ll learn:...
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15:17
HOW TO: Brand Storytelling 101 (With Real Examples for Product Brands & Service Providers) | Ep114
Struggling to explain why you started your business or what makes it different?In this video, I’ll walk you through a simple framework for telling your business story — whether you’re a product-based brand, a nutritionist, or a physical the...
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14:14