Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
Should you Pay to be Interviewed on a podcast? | Ep89
Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts.
What we chatted about⬇️
- How Charging guests alters the dynamics of a podcast.
- How Building relationships is more valuable than monetary exchanges.
- How not all podcasts that charge guests have a large audience.
- How ROI should be a key consideration when paying for podcast appearances.
- How There are various ways to monetize a podcast beyond charging guests.
Chapters
00:00
The Controversy of Paying for Podcast Appearances
02:53
Understanding the Value of Relationships in Podcasting
05:59
The Impact of Audience Size on Payment Expectations
08:49
Industry Norms and the Justification for Charging Guests
11:40
Monetization Strategies Beyond Charging Guests
15:16
Monetizing Podcasts: Diverse Strategies
16:55
The Evolution of Podcast Advertising
19:19
Authenticity in Influencer Marketing
21:14
Values and Ethics in Content Creation
24:06
Visibility and ROI in Podcast Guesting
27:25
Navigating Charging Guests: A Thoughtful Approach
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