Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
2025 PR & Social Media Marketing Trends - Getting Featured has changed! | Ep91
Today's episode was all about the 2025 trends~ for PR & Marketing!
We're noticing things like....authenticity over polished facades & why genuine storytelling matters more than ever!
In This Episode:
🎯 Authenticity Over Hype: Learn how authentic content is replacing fake social media posts and why real stories create stronger connections.
🎯 Framing & Positioning: Discover the art of positioning your product in a way that truly resonates with your audience.
🎯 The Qwoted Revolution: Find out how platforms like Qwoted are changing the game, offering innovative opportunities for brands to get featured.
🎯 Getting Featured: Practical tips and strategies on breaking through the noise to secure the media spotlight.
Whether you're a PR professional, digital marketer, entrepreneur, or simply curious about the future of social media, this episode offers actionable insights to elevate your brand’s presence.
Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com