Visibility Era

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

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Visibility Era

How to Make Your Personal or Product Brand Newsworthy | Ep92

March 11, 2025 • Bridget Sicsko and Lydia Bagarozza

Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success.

✅ What You’ll Learn:

👉Why most brands struggle to get press (and how to fix it!)
👉The difference between big brands vs. small brands when it comes to PR
👉How to create a viral moment that gets media attention
👉The exact storytelling techniques that make journalists say YES!
If you're an entrepreneur, PR professional, digital marketer, or business owner looking to boost your visibility—this episode is for you!

🎯 Want to land media features like Entrepreneur, Business Insider & Forbes?
🔥 Join our DIY PR Program: www.visibilityonpurpose.com/pitchparty

🎟️ FREE WORKSHOP: Learn how to get featured in top media!
🔗 www.visibilityonpurpose.com/getfeatured

🚀 Sign up on Qwoted to connect with journalists & get featured:
👉 https://www.qwoted.com/?via=VOP

📲 Stay Connected & Get More PR Tips!
🌎 Website: www.visibilityonpurpose.com
📸 Instagram: https://www.instagram.com/visibilityonpurpose
🎥 Subscribe on YouTube: /@visibilityonpurpose

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose