"What is a Press Release? When to Use One (and When NOT To!) | Ep94 Artwork

Visibility Era

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

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Visibility Era

"What is a Press Release? When to Use One (and When NOT To!) | Ep94

March 25, 2025 • Bridget Sicsko and Lydia Bagarozza

Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! This is one of our most asked question from our audience, so we knew it was time to share more about them.

We covered...
✅How to write a press release
✅Do press releases still work?
✅Press release vs media pitch
✅DIY PR for small business
✅What to include in a press release

🎯 Who is this video for?
✅ Small business owners trying to get media attention
✅ Product-based brands launching something new
✅ Personal brands looking for PR strategies that actually work
✅ Entrepreneurs who want to DIY their PR & get free press

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