Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
We Just Wanted to Catch Up…But Ended Up Talking About Taxes?! | Ep95
In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, and a Costco dupe you need.
We cover:
😂 Celebrating Bridget’s first viral YouTube moment—what happened, why it worked, and the chaos that followed
💸 Finances for entrepreneurs (shoutout to The Financial Dad 👀)
🤔 Do we actually need a financial advisor yet, or are we getting ahead of ourselves?
😵💫 The real side of taxes when you're self-employed
🏛️ Dave Ramsey vs. Ramit Sethi—who do we agree with? Who gives the most unhinged advice?
🛒 The Costco dupe you absolutely need in your life
🥩 U.S. meat vs. international meat, what's better?
📢 How borrowing big audiences can seriously boost your social numbers
Lots of laughs, lots of tangents—but somehow, it all makes sense in the end.
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