Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
Sisters Reveal The Truth About Authenticity in Business! | Ep 98
In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way.
What they cover:
- Being authentic while working in a large corporate environment
- How to build strong client and team relationships
- Communicating with different types of people (even the tricky ones)
- Setting boundaries at work (with both clients and co-workers)
- Letting your natural gifts shine in corporate vs. entrepreneurship
- The hilarious story behind Elena’s college blogs and her fave, biking culture in Baltimore
Tune in for career insights, laughs, and a little sisterly banter.
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