Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
Sisters Reveal The Truth About Authenticity in Business! | Ep 98
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way.
What they cover:
- Being authentic while working in a large corporate environment
- How to build strong client and team relationships
- Communicating with different types of people (even the tricky ones)
- Setting boundaries at work (with both clients and co-workers)
- Letting your natural gifts shine in corporate vs. entrepreneurship
- The hilarious story behind Elena’s college blogs and her fave, biking culture in Baltimore
Tune in for career insights, laughs, and a little sisterly banter.
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com