Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
Navigating PR During Sensitive Times: What to Say (and When to Stay Silent) | Ep 100
In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues.
They dive into:
- how to know if a brand is truly doing good work vs. just greenwashing
- marketing tactics that use value-driven messaging (for better or worse)
- how to decide what you’re personally comfortable speaking on as a founder
- You’ll also hear thoughtful tips on when to speak up—and when it’s better to let others have their moment
- how to pitch nuanced topics in a way that leads with values, not opportunism.
- Plus, they highlight how brands like Dame have addressed topics like tariffs and pricing with transparency that actually builds trust.
Whether you're a media professional, a brand founder, or just here to learn how to navigate sensitive conversations with more thoughtfulness, this is an episode you won’t want to miss.
Connect with Nic for PR stuff: @itslunchco (IG) https://www.lunchconsulting.co & her sexual wellness award account is @thesxwa (IG)
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Website: www.visibilityonpurpose.com