Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
3 Things to Do Before You Pitch the Press | PR Tips for Product Brands & Personal Brands | Ep103
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In this episode, I’m sharing 3 visibility moves you need to make before pitching the press—whether you're a product-based business or a personal brand.
If you’ve ever wondered, “Why aren’t my pitches working?” — this is likely why.
✅ How to clean up your digital first impression
✅ What assets to have ready (like bios + product photos)
✅ How to clarify your message so you sound media-ready
This is exactly what we walk clients through in our Personalized PR Plan, and today, I’m giving you the foundation for free.
🎯 Want a custom pitch, list of media contacts, and your exact next steps?
Grab your Personalized PR Plan here → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
📌 This is for founders, makers, coaches, creatives, and small biz owners who are ready to get visible—without paying for a full PR agency.
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com