Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
How This Entrepreneur Trusted a Career Pivot that Led Her to PR for the World Cup and Top Athletes | Ep 104
In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul.
With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist… until she realized that dream wasn’t truly hers. That moment of clarity led to a powerful redirection, one that brought her to working in PR for the World Cup and some of the top names in rugby.
In this episode, Carolyn shares:
- What it’s really like working in sports PR (and why she loves it)
- How to pivot when your “dream job” turns out not to be your dream
- The story of how the PR world found her ...through a famous athlete and THE World Cup
- Her silent Vipassana retreat in New Zealand—and how it helped her reconnect to herself, presence, and purpose
Plus, travel stories, thoughts on intuition, and what it means to build a brand with passion.
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