Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
How to Get Local PR for Your Small Business (Even Without a Publicist) | Ep108
Want to get featured in your local paper, magazine, or even on your town’s morning show? ✨
In this video, I’m teaching you how to land local PR that actually builds trust, visibility, and credibility—without needing to hire a publicist or have a huge following.
Perfect for small business owners, product brands, and personal brands who want to grow their name right where they live.
🎯 Here's what you'll learn:
✅ How local PR is different from national press
✅ Where to pitch your story for the best chance of coverage
✅ Real angles journalists and local media actually want
✅ Why working with local influencers can also be a powerful visibility strategy
📌 Plus: Discover how to blend PR, collaborations, and community-based visibility in a way that feels aligned and doable.
👇 LET US KNOW: Have you ever landed local PR before? What outlet would be your dream local feature?
#localPR #smallbusinesspr #diypr #productpr #presscoverage #visibilityonpurpose #publicrelations #getfeatured #prstrategy #entrepreneurtips #howtogetpress
Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com