Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
Is ChatGPT the New Google? | Ep 109
In today’s episode, Bridget and Lydia dive into the question on everyone’s mind: Are AI tools like ChatGPT replacing Google? As more people turn to large language models for quick answers and research, the way we search—and the way brands get discovered—is changing fast.
We unpack:
✨Why press and brand visibility are more important than ever in the age of AI
✨ How to make sure your business or press features show up in AI-generated responses
✨ What “SEO” even means when it’s no longer just about Google
✨The role of backlinks, media coverage, and site authority in training AI models
✨ Whether Google will still be the go-to in a few years—or if AI will dominate search entirely
If you're a founder, marketer, SEO specialist, or PR pro wondering how to stay visible in an AI-first world, this episode is a must!
Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com