Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies.
In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things:
🍼 Building a mission-led oral care brand for kids
💡 How she used DIY influencer marketing to get her product in front of real moms
💰 What it really looks like to bootstrap a CPG startup
📦 Getting visibility without a PR agency or big marketing budget
📲 Growing a personal brand and product brand in tandem
If you’ve ever wondered how to create traction, community, and sales — without outside funding or a marketing team...this episode is packed with the real, behind-the-scenes stuff no one shares.
✨ Want help getting your brand more visible too?
Grab our Personalized PR Plan → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
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👇 COMMENT BELOW: Have you ever pitched an influencer or gifted your product? How did it go?
Dr. Ashley Lerman is a board-certified pediatric dentist and the founder of Firstgrin, a digital health and product company helping families and parents with oral health. She’s grown Firstgrin into a nationally recognized brand with 200,000+ users and partnerships with major health plans, all without a business or tech background. Ashley also shares practical, judgment-free dental advice to millions of parents through her viral social media platform @yourfirstgrin @pediatricdentistmom
www.yourfirstgrin.com
#CPGfounder #influencermarketingtips #founderstory #pediatricdentistmom #diypr #productmarketing #visibilityonpurpose #bootstrapstartup #oralcarebrand #firstgrin #smallbusinessowner
Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
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Website: www.visibilityonpurpose.com