Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
DIY PR Strategies for Small Business Owners | How to Get Press Without a Publicist | Ep112
Want to get your business featured in the media—but don’t have the budget for a publicist?
This video breaks down exactly how to do your own PR and get your brand seen across local, print, and digital outlets.
Whether you're a product-based business, a personal brand, or a small service provider—this episode will walk you through how to get started with visibility the smart, strategic way.
🎯 Here’s what we cover:
✅ How to pitch your brand to local newspapers + magazines
✅ Where to find gift guides, podcasts & blogs that feature small businesses
✅ Why print media still matters—and how to stand out
✅ What you need to prepare before sending your first pitch
✅ How our DIY PR course + Personalized PR Plan help you pitch with confidence
✨ Want step-by-step guidance or help writing your first pitch?
Grab your personalized PR plan: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE: https://www.visibilityonpurpose.com/pitchparty
👇 COMMENT BELOW:
Have you ever pitched your brand before? What’s stopping you?
#DIYPR #smallbusinessPR #getfeatured #howtogetpress #publicitytips #visibilityonpurpose #productbrandpr #localprstrategy #foundervisibility #entrepreneurtips
Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com