How to Land Organic Brand Partnerships w/ Celebrities with Jill Brand at Pvolve | Ep 113

In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.)

Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand’s voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness space.

We dive into:
- Scrappy & smart tricks to scale and grow a startup
- Navigating the shift from local to national marketing—and how to actually get “butts in seats”
- How Pvolve landed an organic partnership with Jennifer Aniston (hint, hint: she called them...🤯)
- Finding your brand niche and using it as your personal marketing superpower
Building brand trust through word-of-mouth marketing and PR
- Why NOT to sleep on micro-influencers and how they can outperform big names
- The long game of brand building, and how to create one your team, franchisees, and customers are proud to represent (& wear the merch 😉)

Whether you’re a brand founder, franchise owner, marketer, or PR pro, this conversation is full of real talk, strategy, and behind-the-scenes insight into what it takes to grow a movement-backed brand.

Connect with Jill:
LinkedIn: https://www.linkedin.com/in/jill-brand-8bb9247/
Instagram: https://www.instagram.com/jillbrand7/