Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
HOW TO: Brand Storytelling 101 (With Real Examples for Product Brands & Service Providers) | Ep114
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Struggling to explain why you started your business or what makes it different?
In this video, I’ll walk you through a simple framework for telling your business story — whether you’re a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities.
👉 We cover:
Why storytelling is a secret PR weapon
A 3-step business story formula
Real business story examples (product brand, nutritionist, physical therapist)
Where to use your story to boost visibility
This is one of the first things we help clients with in our DIY PR course and personalized PR strategy plans — because if you can’t tell your story clearly, no one else will.
✨ Ready to turn your story into visibility?
→ Get the DIY PR Course: https://www.visibilityonpurpose.com/pitchparty
→ Work with us 1:1: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
→ Free resources & templates: https://www.visibilityonpurpose.com/getfeatured
#BusinessStorytelling #PRTips #SmallBusinessMarketing #ProductBusiness #StorytellingForBusiness #DIYPRAgency #VisibilityOnPurpose
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com