Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117
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Are press releases dead? Not exactly—but most businesses are using them wrong.
In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results.
Here’s what you’ll learn:
✅ When you should not use a press release (and what to do instead)
✅ The best times to leverage press releases for real media traction
✅ How to distribute your release so it actually gets picked up
✅ The #1 mistake brands make when writing press releases
✅ Pro tips for making your release newsworthy and journalist-friendly
If you’ve been thinking about putting out a press release—or wondering why yours didn’t get results—this breakdown will save you time, money, and frustration.
DIY PR PLAN (with Press Release TEMPLATE!)
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