How to Use Interact AI Quizzes for Lead Generation | STEP BY STEP | Ep118 Artwork

Visibility Era

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

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Visibility Era

How to Use Interact AI Quizzes for Lead Generation | STEP BY STEP | Ep118

September 09, 2025 • Bridget Sicsko and Lydia Bagarozza

0:00 | 9:54

Tired of boring PDFs and freebies that no one downloads? 🚫
Quizzes are one of the most fun and effective ways to grow your email list—and now with Interact’s AI Quiz Builder, it’s easier than ever.

We first built our quiz on this platform in 2022, yup you read that right....2022! Way before there was an AI quiz builder ;)

In this video, I’ll show you exactly how to use an Interact AI-powered quiz to:
✅ Generate high-quality leads for your business
✅ Build trust with potential customers before they buy
✅ Segment your audience based on quiz results
✅ Drive sales with a lead magnet that’s actually engaging

I’ll also share my experience creating a PR personality quiz and how we use it to sell both strategy plans and our DIY PR course.

If you’re looking for a smarter way to grow your list and connect with your audience, this tutorial is for you.

Create your own quiz at: https://www.tryinteract.com

@tryinteract Follow on Youtube!

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