How To Get Free Publicity For Your Business!! | Ep 119

Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE?

Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for free—and exactly where to start.

✨ What You’ll Learn in This Episode:
0:26 Do you need a publicist in order to earn press?
0:55 Where do you start if you want press? Is there something you need to do first?
1:47 The tools you can use to start earning press
2:43 How to craft the right messaging that will actually land media features
5:49 What to do if you don’t want to write a pitch (or need help with your message)
6:17 Where you can get featured outside of traditional magazines
6:30 Do you need to pay to be a podcast guest?
6:58 How to piggyback on trending topics for press and make them relevant to your business
7:40 What proactive pitching looks like—and how to present a story angle
9:00 The #1 most important things to consider when creating a story angle
9:51 The cheapest ways & tools to earn press press (This is our personal list)