The #1 Growth Strategy Product Brands Are Missing: Affiliate Marketing w/ Impact | Ep 120

Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at impact.com (our preferred affiliate network) on integrating affiliate and partnership marketing into their client strategies. Her mission is helping brands secure press placements that don’t just look good—but also drive measurable business growth.

In this episode, Courtney breaks down the convergence of affiliate, PR, and influencer marketing, showing how brands can leverage affiliate networks to expand reach, build credibility, and boost revenue.

What You’ll Learn in This Episode:

• What affiliate marketing really is—and how brands can create impact using affiliate networks
• Why affiliate marketing is a game-changer for many brands, especially product
• The difference between marketing and PR (and why they work best together when it comes to affiliate)
• How affiliate payment models work: pay-per-click vs. pay-per-performance
• Who gets paid in affiliate deals and whether it’s expensive to join
• The step-by-step process for getting your brand on an affiliate network
• Which types of brands should (and shouldn’t) join an affiliate network

Whether you’re a founder, marketer, or PR pro, this episode will give you practical insights into building a visibility strategy that connects press, partnerships, and performance marketing for lasting brand growth.

If you're a product brand, signup here to get on Impact (our preferred affiliate partner network): https://goto.impact.com/aOkrOQ

Connect with Courtney: 

linkedin.com/in/cvanpraag