Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
How to Make ChatGPT Recommend Your Business | Ep 124
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Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT?
Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business.
Whether you’re a founder, marketer, or PR professional, this episode will change the way you think about visibility in the AI era.
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