Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127
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In this episode, Lydia breaks down one of the most common questions founders ask:
➡️ “What is the actual ROI of PR?”
You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales.
If you’ve ever wondered whether PR is “worth it,” this is your roadmap.
What You’ll Learn:
- How PR builds credibility and trust faster than most methods you're taught
- Why a strong brand narrative is the foundation of visibility
- The real ROI of PR: SEO, audience growth, and sales
- How press features shape how AI tools (like ChatGPT) understand your brand
Backlink video here: https://youtu.be/y6MLHeVUzPs
Syndication video here: https://youtu.be/yoPF2YaWkiA
Impact video here: https://youtu.be/6TKksvgEuuk
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com