Visibility Era
Weâre your hosts, Bridget Aileen Sicsko and Lydia Bagarozzaâtwo PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics weâre using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how theyâve done it too, so you can apply it directly to your brand.
Visibility Era
What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131
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đĽ Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in todayâs crowded media landscape?
Then youâre going to love this conversation.
đ Watch the FULL episode on The PR Podcast with Jody Fisher:
YouTube: https://www.youtube.com/@JodyFisherPR
In this clip, we dive into:
⨠The gap between DIY PR and agency PR
⨠What founders actually need to get meaningful press
⨠How to build story angles journalists want
⨠What Visibility on Purpose teaches that most PR pros donât
⨠Real examples of how brand features happen (and how you can replicate them)
But this is just a small part of the full interview â and trust us, the deeper conversation is worth every minute.
đ Watch the FULL episode on The PR Podcast with Jody Fisher:
YouTube: https://www.youtube.com/@JodyFisherPR
@JodyFisherPR
@theprpodcast
Website: https://www.jodyfisherpr.com/
If youâre a founder, small business owner, or someone ready to level up your brand visibility, donât miss the full discussion. Itâs packed with insights on earning press, building authority, and showing up as the expert you already are.
đ Make sure to subscribe for more clips + behind-the-scenes PR insights!
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