Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
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Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with @buildinpublic (Edward Sturm) to break SEO down into simple, actionable concepts for founders, marketers, and business owners.
🔍 What We Cover in This Episode
What SEO Really Is (and Isn’t)
Edward explains SEO in plain language, helping demystify how search engines work and what actually influences rankings....especially for small and growing businesses.
How to Choose the Right Keywords
We talk through how to identify keywords that make sense for your brand, including:
Search intent
SERPs
Top SEO Platforms & Tools
Edward shares his go-to SEO platforms and tools for keyword research, content optimization, and tracking performance & including which tools are best for beginners versus more advanced users.
How Social Content Fits into SEO
While social media posts don’t directly impact rankings, we break down how social content supports SEO
Why Backlinks Matter More Than You Think
Backlinks remain one of the strongest ranking signals — and we discuss:
Connect with Edward:
Edward Sturm is an entrepreneur and SEO practitioner. He has hosted his SEO podcast, The Edward Show, for over 900 consecutive days without missing a single episode, and has published daily social media videos for more than 1,150 days in a row.
He teaches a conversion-focused approach to SEO called Compact Keywords, a method designed to help anyone generate real sales, users, and warm leads from search and AI.
️ Edward Sturm - https://edwardsturm.com/️ Edward Sturm on LinkedIn - https://www.linkedin.com/in/edward-sturm/️ Edward Sturm on Instagram - https://www.instagram.com/edward.builds/️ Edward Sturm on YouTube - https://www.youtube.com/@buildinpublic️ Edward Sturm on Facebook - https://www.facebook.com/edwardsturmofficial️ Edward Sturm on 𝕏 - https://x.com/edwardeachday️ Edward Sturm on Threads - https://www.threads.com/@edward.builds️ Edward Sturm on TikTok - https://www.tiktok.com/@build_in_public Edward
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