How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups.

Timestamps:
00:44 Why many online publications prefer affiliate links when featuring products
01:32 How affiliates actually work with publications, & who makes the sale, and whether PPC or PPA makes sense
04:55 Tutorial begins: how the platform works and what we’ll cover -- including where to sign up for Impact. This is our affiliate link :) https://goto.impact.com/aOkrOQ
07:18 A walkthrough of the Impact backend and setup for product-based brands
09:00 How reporting works inside Impact and how to read it
10:15 Understanding contracts for magazine partners and choosing commission percentages that support coverage
11:30 How to create contracts using Impact templates (and when to customize your own)
12:29 How to find new affiliate partners such as magazines, creators, and coupon sites
13:00 How to vet affiliate profiles and spot red flags (important: scams do exist)
14:00 How to apply to affiliate programs with magazines, creators, and coupon platforms
16:35 What to include in pitch emails outside of Impact so editors, writers, and producers know you offer affiliates