Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137
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If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.
In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.”
You’ll learn:
✨ Why most PR pitches get ignored
✨ The #1 mistake founders make before they even pitch
✨ How lack of strategy kills PR momentum
✨ What to fix before you try PR again
This episode is especially helpful if you:
– Have pitched the media and heard nothing back
– Think PR is only for big brands
– Don’t know where to start with press
– Feel confused about what journalists actually want
– Want visibility that builds credibility (not just noise)
👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product brands get seen, featured, and remembered...without relying on expensive agency retainers.
👉 Want help avoiding these mistakes?
Our Personalized PR Plan gives you:
• Your story angles
• Your pitch written for you (& a template!)
• 5–10 media outlets to target
• A clear PR roadmap
🔗 Get your Personalized PR Plan here:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
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Website: www.visibilityonpurpose.com