Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
When Do I Need PR? Step-By-Step Guide for Founders | Ep 138
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Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press.
This video is designed for founders, startups, and small business owners who want to understand PR in a practical, non-intimidating way!
What you’ll learn:
What PR actually does, and when to invest in a strategy
Why brands use PR to build trust and visibility
When PR may not be the right move yet
The foundational assets brands should have before pitching the media
How Visibility on Purpose helps brands start PR strategically without going from 0 to 100
Get a PR Brand Audit (and find out if you're ready for PR) - https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com