Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
When Do I Need PR? Step-By-Step Guide for Founders | Ep 138
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Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press.
This video is designed for founders, startups, and small business owners who want to understand PR in a practical, non-intimidating way!
What you’ll learn:
What PR actually does, and when to invest in a strategy
Why brands use PR to build trust and visibility
When PR may not be the right move yet
The foundational assets brands should have before pitching the media
How Visibility on Purpose helps brands start PR strategically without going from 0 to 100
Get a PR Brand Audit (and find out if you're ready for PR) - https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
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Connect with us on and off the pod!
Website: www.visibilityonpurpose.com