Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139
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Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet?
Check out the full blog post collaboration with @MariahMagazine https://www.mariahmagazine.com/press-page-on-website/
Short answer: yes! Here's exactly what we tell brands.
In this video, we break down:
✨ What a press page actually is
✨ Why every founder and product brand should have one
✨ What counts as “press” (you probably have more than you think)
✨ What to include on your press page
✨ How to design it strategically
✨ Real examples of strong press pages
A press page isn’t just for journalists. It:
• Builds credibility
• Helps podcast hosts and editors vet you
• Turns one feature into long-term momentum
• Converts customers faster
• Positions your brand as media-ready
If you’ve been wondering:
“Do I have enough to create one?”
“What even goes on a press page?”
“Is this only for big brands?”
This episode walks you through exactly how to build a press page that supports your visibility and growth.
👋 New here?
I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product-based brands get seen, featured, and remembered ...without relying on expensive agency retainers.
🎁 Want Help Getting Press?
If you don’t have press yet (or want better press), start here:
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www.visibilityonpurpose.com/getfeatured
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Website: www.visibilityonpurpose.com