Visibility Era
e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.
Visibility Era
Tips To Reach Out To a Journalist For Press Coverage | Ep141
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How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?
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If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start.
In this episode, we break down:
✨ How to find the right outlets for your brand (trade publications, industry magazines, business media, food & wellness publications, and more)
✨ The difference between staff writers and freelance journalists
✨ Why you should pitch a story angle — not just your product
✨ What to include in your email to increase your chances of a reply
✨ Why thought leadership (blog + LinkedIn) helps your credibility
✨ The most overlooked step: how and when to follow up
If you’ve ever wondered:
– “Do I just DM a journalist?”
– “How do I find the right writer?”
– “What do I even say in the pitch?”
– “Why am I not getting responses?”
This video will help it click.
👋 New here? I’m Bridget, co-founder of Visibility on Purpose — a PR strategy and consulting studio helping founders and product-based brands get seen, featured, and remembered without expensive agency retainers.
Want help identifying your story angles and crafting the actual pitch?
👉 Our Personalized PR Plan includes:
• A publicist-written pitch
• 5–10 outlets that make sense for your niche
• Custom story angles
• A step-by-step visibility roadmap
Get yours here:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
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Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
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Website: www.visibilityonpurpose.com