Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.
Work with Qwoted - https://www.qwoted.com/?via=VOP
Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
If you’ve ever wondered how companies get featured in magazines, podcasts, or news outlets, the answer usually comes down to one thing: a strategic PR campaign. In this episode, we walk through the fundamentals of earned media, how PR fits into your overall marketing strategy, and the simple steps founders can take to start pitching journalists.
You'll learn how to think about press strategically, how to choose the right outlets for your brand, and why media coverage acts as a powerful credibility signal for customers, retailers, and investors.
Brand we're loving! - https://drinksolzi.com/
Free training - https://www.visibilityonpurpose.com/getfeatured
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com