Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147
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Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured
Every brand has a story. But most are pitching the wrong one — or not pitching it at all.
In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually gets you featured.
We'll walk through real brand examples like Siete Foods, Native, ILIA, Halo Top, Olipop, Chomps, and more to show you exactly what makes a product brand story stick in the media.
Here's what we cover:
- What brand differentiation actually means (and why it matters for PR)
- The 16 types of brand differentiators — and how to identify yours
- Real-world CPG and product brand examples across every category
- How to turn your differentiator into a media pitch angle
- What journalists actually want from your brand story
- The questions that will help you find YOUR story fast
Whether you're just starting to think about PR or you've been pitching and not getting responses — this will change how you talk about your brand.
Want help finding your story and building your full PR roadmap? That's exactly what our Personalized PR Plan is for.
👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com