Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149
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Work with us → www.visibilityonpurpose.com
🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead.
In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to research the right outlet, find the right editor, write the pitch, nail the subject line, and follow up the right way.
Here's what we cover:
- Step 1: How to research an outlet before you pitch (most brands skip this)
- Step 2: Lead time — why timing is the silent killer of PR efforts
- Step 3: How to find the right editor for your product category
- Step 4: The anatomy of a pitch email that actually gets opened
- Step 5: Subject line do's and don'ts (with real examples)
- Step 6: The do's and don'ts every product brand needs to know
- Step 7: How to follow up without being annoying
This is the exact process we use with our clients to land features in publications like Entrepreneur, Business Insider, Forbes, and more.
Want a full PR roadmap built around your specific product and story? Our Personalized PR Plan gives you your pitch angle, your best-fit outlets, and a strategy to start getting featured.
👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Work with us → www.visibilityonpurpose.com
(We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP
👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com