Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
The Pitch Mistake That's Costing You Press Coverage | Ep 151
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If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses.
Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your audience needs."
In this video you'll learn:
- Why editors delete most founder pitches immediately
- The mindset shift that separates brands that get featured from brands that don't
- A real before-and-after pitch example you can steal today
- The 3-part pitch formula: Hook, Relevance, CTA
- How to position yourself as a resource — not a brand begging for coverage
🔗 Ready to stop guessing and start getting featured? Grab your Personalized PR Plan → www.visibilityonpurpose.com We'll hand you the exact outlets and pitch angles for your brand.
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Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
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