Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153
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In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth.
What you’ll learn:
1:20 — Who we are + our decade-long background in PR for CPG brands
4:17 — What PR actually is and why it’s so powerful for brand awareness + trust
5:50 — How PR helps generate credibility, sales, retailer interest, and long-term growth
8:14 — What the process of getting featured in the press really looks like
9:42 — How to consistently land press features again and again
11:33 — The best ways to make your brand feel timely, relevant, and newsworthy
13:21 — Real examples of pitches that turned into features in Food & Wine and Bon Appétit
18:38 — The truth about affiliate PR and why it matters for competitive press campaigns
20:56 — Where to publish your first press release for FREE and how it can lead to features in outlets like Vice
25:37 — Final recap + key takeaways from the training
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com