Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155
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In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate platforms. (Spoiler: some are definitely easier than others to navigate if you're new to this.)
Since we've created a few videos on this topic, I also put together a brand-new Affiliate PR playlist to make everything easier to find, here: https://www.youtube.com/@visibilityonpurpose/playlists
Start with today's video, then check out the other two videos in the playlist if you want to dive deeper.
This is our Impact Affiliate link https://goto.impact.com/aOkrOQ
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Website: www.visibilityonpurpose.com