Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
Visibility Era
Your Press Coverage Is Feeding ChatGPT and Claude— Here's How | Ep 156
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Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
Did you know that every press feature your brand earns is now feeding AI platforms like ChatGPT, Claude, and Google AI — and influencing whether they recommend your brand to customers?
In today's video I'm breaking down what backlinks actually are, why your earned media is more powerful than ever in 2026, and the three free tools you can use right now to track it all — no paid subscriptions needed.
What we cover:
- What a backlink is and why it matters for product brands
- How AI platforms like ChatGPT and Claude use press coverage to make brand recommendations
- Why 89% of AI-generated answers cite earned media — and what that means for you
- The difference between high-authority and low-authority press (and why it matters)
- Three completely free tools to track your backlinks and media mentions
- What to actually do with your press coverage once you have it
This is the stuff PR agencies aren't telling you — and it's changing fast.
Ready to build a PR strategy that gets your brand featured AND showing up in AI recommendations?
Our PR consulting and Personalized PR Plan gives you the pitch angle, the outlets, and a complete roadmap built around your specific product and story.
👉 Work with us: www.visibilityonpurpose.com
👉 Personalized PR Plan: https://www.visibilityonpurpose.com/pr-plan
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
(We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!)
Sign up for Qwoted: https://www.qwoted.com/?via=VOP
👉 Connect with us!
Website: www.visibilityonpurpose.com
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YouTube: https://www.youtube.com/@visibilityonpurpose
#PR #EarnedMedia #CPGBrand #ProductPR #BacklinksForBeginners #AISearch #VisibilityOnPurpose #PRStrategy #HowToGetFeatured #PRTips2026
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NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com