Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad
Do you use Pinterest? You might be missing out!
This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts.
Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also maximized their visibility and engagement.
Then, we discuss the of tracking meaningful metrics over vanity metrics and the need for effective time management for business owners, offering insights into content batching and strategic planning.
Grab your notebook, you’re not going to want to miss these tips - especially if you keep meaning to get started on Pinterest!
Episode Highlights:
- Effective Pinterest strategies, including the use of UTM codes, Tailwind, and keyword research for increased engagement.
- The significance of tracking meaningful metrics and implementing time management tools for better productivity.
- The multifaceted roles available in digital marketing and the need for adaptability and reinvention.
About Bonnie
Bonnie is a social media and digital marketing strategist.
Her journey as a female entrepreneur began out of opportunity when her family found ourselves in the middle of the Mojave Desert when military orders took them to the always-sunny Fort Irwin, California. Forty miles from the nearest town, she built a successful home-based business, building furniture and crafting home goods to sell on the military installation.
Earning a full ride scholarship, she began her degree in marketing, built her own digital marketing strategy consulting business which is now merging with a larger company, Inn8ly, and even found a little time to co-host a military spouse podcast along the way.
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Connect with Bonnie
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com