Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Episodes
69 episodes
Your Instagram Posts Can Now Show Up on Google, Now What?
Wait, Instagram posts can show up on Google now?Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift t...
•
Episode 68
•
23:02
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answ...
•
Episode 67
•
27:16
The Truth About Going Viral: Why It’s Not a Marketing Strategy
Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business?In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpecte...
•
Episode 66
•
18:26
The CEO Mid Year Check-in: Strategy for Sustainable Growth
It’s July friends! How’s business?Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. This week, we’re hitting pause and asking the questions every bu...
•
Episode 65
•
18:07
What’s Actually Working on Social in Q2 (and What’s Not)
Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually ch...
•
Episode 64
•
27:30
You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout
Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And...
•
Episode 63
•
25:02
Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping
Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that.In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Inst...
•
Episode 62
•
18:49
How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
Think LinkedIn is just for job seekers? Think again.In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven bran...
•
Episode 61
•
44:07
The Mindset Shift You Need to Hit Your Big Business Goals
Feel like you're playing small, even when you know you’re capable of more?This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business des...
•
Episode 60
•
20:17
From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
What do you do when you’re fully booked and burned out, but still want to grow your business?In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks ...
•
Episode 59
•
32:06
How to Create a Winning Email Marketing Strategy (and why you need one now!)
If Instagram disappeared tomorrow, how would you connect with your audience? 😬It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode...
•
Episode 58
•
20:41
Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray
Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth?
•
Episode 57
•
25:51
How I Use AI in My Marketing (Without Losing My Voice)
Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot).In this episode of Stop the Scroll, I’m pulling back the curtain on h...
•
Episode 56
•
22:11
You Can’t Build a Business Online Only: Why In-Person Networking Still Matters
Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy....
•
Episode 55
•
15:45
Surviving and Thriving: Five Years of Business Lessons
What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons?In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me ab...
•
Episode 54
•
24:48
Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections
One year. 53 episodes. Countless lessons.This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical,...
•
Episode 53
•
26:09
Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy)
Think you’ve got a handle on your social media strategy? Think again.In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram want...
•
Episode 52
•
19:12
Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success
How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time t...
•
Episode 51
•
20:29
What to Consider When Hiring a Social Media Manager
Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social me...
•
Episode 50
•
22:10
The Bad Habits That Are Sabotaging Your Social Media Goals
Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do thin...
•
Episode 49
•
17:18
Simple Social Media Engagement Strategies to Connect with Your Audience Authentically
How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right?Let’s talk about the powerhouse of online marketing that’s...
•
Episode 48
•
26:00
Why You Need to Stop Sleeping on LinkedIn
If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there.
•
Episode 47
•
21:14
My Favorite Small Business Marketing Tools
What’s in your business tool box?What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy ...
•
Episode 46
•
20:35
How to Align Authenticity with Your Social Media Marketing Strategy
How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they...
•
Episode 45
•
17:47
Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan
Tired of the content hamster wheel? You're not alone!As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by ...
•
Episode 44
•
20:23