Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Latest Episodes
Lessons in Entrepreneurship – What 6 years in business has taught me
This week we’re celebrating six years in business – and two years of podcasting! But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest less...
Followers Aren’t Clients: Why Vanity Metrics Don’t Pay the Bills
What if the numbers you’ve been obsessing over are the ones that matter the least?In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not ...
Why Going Viral isn’t a Social Media Strategy (Fan Favorite!)
Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.”Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social m...
How to Keep Marketing When the World Feels Heavy (A Low-Energy Plan to Stay Consistent)
If you’ve been staring at your content calendar like… “I literally cannot today,” this episode is for you.Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel pointless…or impo...
The 2026 Reset: Building Consistency Without Burnout
Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear:You don’t ne...