Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Episodes
55 episodes
Surviving and Thriving: Five Years of Business Lessons
What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons?In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me ab...
•
Episode 54
•
24:48
Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections
One year. 53 episodes. Countless lessons.This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical,...
•
Episode 53
•
26:09
Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy)
Think you’ve got a handle on your social media strategy? Think again.In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram want...
•
Episode 52
•
19:12
Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success
How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time t...
•
Episode 51
•
20:29
What to Consider When Hiring a Social Media Manager
Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social me...
•
Episode 50
•
22:10
The Bad Habits That Are Sabotaging Your Social Media Goals
Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do thin...
•
Episode 49
•
17:18
Simple Social Media Engagement Strategies to Connect with Your Audience Authentically
How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right?Let’s talk about the powerhouse of online marketing that’s...
•
Episode 48
•
26:00
Why You Need to Stop Sleeping on LinkedIn
If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there.
•
Episode 47
•
21:14
My Favorite Small Business Marketing Tools
What’s in your business tool box?What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy ...
•
Episode 46
•
20:35
How to Align Authenticity with Your Social Media Marketing Strategy
How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they...
•
Episode 45
•
17:47
Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan
Tired of the content hamster wheel? You're not alone!As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by ...
•
Episode 44
•
20:23
How to Grow Your Email List and Diversify Your Marketing
Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight?This year, a big theme among businesses - large and small alike - is how to diversify our marketing...
•
Episode 43
•
21:14
How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire
Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire latel...
•
Episode 42
•
18:14
What We’re NOT Caring About in Our 2025 Marketing (and what we are!)
You’ve seen the “ins and outs” trend right? This week, we’re doing a spin on that for our 2025 marketing tactics. This week, we’re sharing which tactics to keep and what to leave behind to stay ahead o...
•
Episode 41
•
22:17
Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat
We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. I saw a comment on threads recently that inspired ...
•
Episode 40
•
18:09
Social Media Trends and Predictions for 2025
Happy New Year! Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in....
•
Episode 39
•
25:23
Business and Marketing Lessons of 2024 and Goals for the Year Ahead
Happy End of 2024! Ready to elevate your business game in the year ahead? This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to su...
•
Episode 38
•
20:11
How to Thrive as an Introverted Entrepreneur
Where are my fellow introverts at? Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again...
•
Episode 37
•
23:17
Essential Social Media Ad Strategies feat. Carol Kabaale
Ever wondered why your social media ads aren't delivering the results you hoped for?Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end u...
•
Episode 36
•
38:12
How to Elevate Your LinkedIn Strategy with Short-Form Video
Ready to take your LinkedIn game to the next level? Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to Y...
•
Episode 35
•
20:00
Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde
Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. ...
•
Episode 34
•
35:35
You Don’t Need 10,000 Followers to be Successful in Business
Let’s get a little personal. What did your online journey first look like? When did you join social media?In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration
•
Episode 33
•
21:13
Stop Sleeping on Google Reviews: Why They Matter and How to Get Them
Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!I was recently in a committee meeting for my local business association an...
•
Episode 32
•
22:37