Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Episodes
83 episodes
You Don’t Need Social Media to Win. What to do instead…
Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with...
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Episode 82
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27:47
Instagram Reels Made Easy: Easy Video Ideas You Can Batch Today
If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email.String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking ...
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Episode 81
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26:49
The Toxic Social Media Habit Crushing Your Confidence (& Your Strategy) (Fan Favorite!)
If checking your follower count is the first thing you do when you open Instagram… we need to talk.Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, impost...
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Episode 80
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20:22
Q3 Social Media Updates That You Need to Know
If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. In this Quarterly Updates episode, I’m pulling together what actually shifted on Facebook, Instagr...
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Episode 79
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22:40
Why Business Owners Need a Creator Mindset When Showing Up on Social Media
Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes d...
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Episode 78
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20:37
How to Write Instagram Hooks That Stop The Scroll
Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored.<...
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Episode 77
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18:30
Q4 Marketing Strategy: Small Business Holiday Marketing Planning Tips
Scrambling to pull together holiday promotions at the last minute? Let’s fix that.Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season.
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Episode 76
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15:52
I Tried 30 Days of Reels and Here’s What Really Happened
What really happens when you commit to 30 days of Reels?I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on ...
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Episode 75
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16:47
How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work)
If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. In this episode of ...
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Episode 74
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19:37
Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking)
What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposte...
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Episode 73
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20:52
What Instagram’s Latest Updates Mean for Your Marketing Strategy
Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you.From three-minute Reels to reposting, new editing tools, ...
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Episode 72
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18:44
Proven Marketing Strategies to Attract More Local Customers
Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door.In this episode of Stop the Scroll, we’re sharing strategies that actually work fo...
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Episode 71
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22:10
Why Content Batching Isn’t Working for You, and What to Do Instead
Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out?You’re not alone.In this episode of Stop the Scroll, I’m challenging the t...
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Episode 70
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19:05
Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily)
If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go.In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025...
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Episode 69
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17:09
Your Instagram Posts Can Now Show Up on Google, Now What?
Wait, Instagram posts can show up on Google now?Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift t...
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Episode 68
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23:02
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answ...
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Episode 67
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27:16
The Truth About Going Viral: Why It’s Not a Marketing Strategy
Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business?In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpecte...
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Episode 66
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18:26
The CEO Mid Year Check-in: Strategy for Sustainable Growth
It’s July friends! How’s business?Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. This week, we’re hitting pause and asking the questions every bu...
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Episode 65
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18:07
What’s Actually Working on Social in Q2 (and What’s Not)
Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually ch...
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Episode 64
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27:30
You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout
Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And...
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Episode 63
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25:02
Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping
Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that.In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Inst...
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Episode 62
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18:49
How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
Think LinkedIn is just for job seekers? Think again.In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven bran...
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Episode 61
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44:07
The Mindset Shift You Need to Hit Your Big Business Goals
Feel like you're playing small, even when you know you’re capable of more?This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business des...
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Episode 60
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20:17
From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
What do you do when you’re fully booked and burned out, but still want to grow your business?In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks ...
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Episode 59
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32:06
How to Create a Winning Email Marketing Strategy (and why you need one now!)
If Instagram disappeared tomorrow, how would you connect with your audience? 😬It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode...
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Episode 58
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20:41