Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How to Start Marketing Your Business on a Budget featuring Alanna Brannigan
Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher.
This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts.
Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personalized marketing efforts. With a mix of actionable strategies and deep dives into marketing psychology, this episode is a must-listen for any solopreneur looking to elevate their digital marketing game.
Episode Highlights:
- Understanding the importance of knowing your ideal client and competitive market space.
- Picking and sticking to one or two digital marketing channels: starting with social media and email marketing.
- Leveraging free marketing tools like Google My Business and Mailchimp.
- The importance of building an email list and generating online reviews.
- Common marketing mistakes: focusing on the business rather than solving customer problems.
About Alanna
Alanna Brannigan is the founder of Harvest Moon Marketing, a remote, full-service digital marketing agency with a mission to provide clever solutions and strategic counsel to big-dreaming businesses.
Connect with Alanna
https://www.instagram.com/harvestmoonmktg/
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com