Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Marketing Funnels Made Easy with Kristi Mitchell
What’s a marketing funnel? Do you have one?
This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels.
Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.
We’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses.
Kristi stresses the significance of tailoring content to address specific client pain points and how strategic, simplified marketing efforts can effectively attract, convert, and nurture leads.
This episode shares insights into the balance between marketing strategies and tactics, the value of inbound marketing, and practical tips for boosting visibility and engagement on LinkedIn. Kristi offers actionable advice, from creating engaging quizzes to driving effective LinkedIn DM conversations, ensuring that even the most overwhelmed business owners can streamline their efforts for maximum impact.
Episode Highlights:
- The importance of regular email marketing and consistent social media presence.
- Breakdown of the marketing funnel framework: Attract, Nurture, Close.
- Effective LinkedIn engagement strategies, including custom feeds and leveraging personal accounts.
- The value of tailored content and simple inbound marketing tactics.
- Insights on energy management and focusing on high-impact platforms.
About Kristi
Kristi Mitchell is a Strategic Marketing Consultant specializing in working with service-based business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally think strategically about their marketing efforts.
Kristi believes that the number one reason business owners don't see marketing results is because they are lacking a strategy. She’s found that too many business owners limit their growth and impact because marketing is too complicated. She believes that marketing should never be the thing that holds you back from being successful in your business. It’s her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want.
Kristi brings an MBA, 10+ years of corporate marketing experience, 5 years of running her business full-time and a drive for continual learning to her client work.
Connect with Kristi
Kristi's Blog - https://www.kristimitchell.com/blog/marketing-funnels-are-not-what-you-think
LinkedIn - https://www.linkedin.com/i
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com