Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Essential Instagram SEO Hacks for Organic Growth
Did you know that social media platforms like Instagram are being used as search engines?
SEO isn't just for your website anymore my friends.
With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience.
This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and profiles to ensure they’re effective.
Finally, I’m stressing the importance of writing for humans but optimizing for algorithms. Because we’re always marketing to people. Consistent and relevant content is key.
Check out Episode 28 for all the details and start showing up where your audience is searching! Happy optimizing!
Episode Highlights:
- Understanding the rising importance of Instagram SEO in social media marketing.
- Key factors influencing Instagram’s algorithm: text, user activity, and engagement.
- Effective use of hashtags and alt text for better content visibility.
- Practical steps to optimize Instagram bios, captions, and overall content.
- Real-world examples and tools for conducting SEO and keyword research.
Resources Mentioned
- Google Trends - https://trends.google.com/trends/
- Answer the Public - https://answerthepublic.com/
- Chrissy Rey’s Keyword Research Offer - https://pongos.com/keyword-research-seo-strategy-package/
- Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e
Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com