Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
The Power of Purposeful Content featuring Peg Fitzpatrick
Are you tired of aimless scrolling and muddled marketing strategies?
Do you want to create more purposeful content that attracts more engagement and drives real results for your business?
This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses.
We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals.
Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.
Episode Highlights
- The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.
- How to address your audience’s pain points and needs rather than just seeking to fill your timeline.
- Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.
- Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly.
- Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.
- How to set achievable social media goals and avoid getting caught up in vanity metrics.
About Peg
Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.
Connect with Peg
Resources Mentioned:
- "The Art of Small Business Social Media A Blueprint for Marketing Success" - Coming in November!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com