Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
You Don’t Need 10,000 Followers to be Successful in Business
Let’s get a little personal. What did your online journey first look like? When did you join social media?
In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration.
It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead."
It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities.
From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter: that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics.
For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world.
Episode Highlights:
- We’re introducing We Lead - a collaborative book about connection, community, collaboration, and business.
- Heidi’s personal and professional journey in social media and content marketing.
- Insights on the importance of community building and authentic engagement over vanity metrics.
- Practical advice on managing social media presence effectively.
- How to tackle imposter syndrome and the overwhelm of online marketing
Resources Mentioned:
- We Lead Volume 1
- We Lead Volume 2
- Leading Ladies
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com