Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat
We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there.
I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve amassed that much of a following, why would you feel the need to copy others? How are you lacking originality?”
This week, we’re talking about just that. The pitfalls of plagiarizing and strategies to use the content that inspires you and your competitor research to inspire your own unique brand content without being a copycat. Let’s cultivate our own authentic and engaging online presences without yanking content from the FYP or Explore tab.
In a world saturated with content, your unique voice is your strongest asset. By avoiding the temptation to copy competitors and instead focusing on carving out your own niche, you can build stronger relationships with your audience, foster trust, and set the stage for long-term success. Remember, authenticity isn't just a buzzword—it's a powerful strategy for sustainable growth.
Key Points
- The negative impacts of copying competitors' content.
- Importance of understanding your unique audience and brand identity.
- Conducting competitor analysis to find content opportunities.
- Tips for repurposing high-performing content.
Like what you hear? Be sure to subscribe so you don’t miss a single episode! We love feedback, and I read every single review – feel free to leave a review or email us with anything you’d like to hear on the podcast!
Resources:
- Workshop on Content Repurposing Strategies (February 2025)
- Connect with Heidi on Instagram: @heidischmidt
- Follow Heidi on LinkedIn: Heidi Schmidt LinkedIn
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com